Driving growth for a New Fashion Brand in the US Market

Challenge

Currycature, a budding fashion brand, aspired to make its mark in the competitive US market. They sought Amvien Consulting®  to solidify their brand presence, boost sales, and enhance social media engagement.

 

Strategy

Amvien Consulting crafted a multi-faceted strategy, leveraging influencer marketing, targeted ad campaigns, and a focused social media approach.

 

Execution

We curated targeted ad campaigns for Currycature's new collections, resulting in an astounding fivefold return on investment. These campaigns strategically targeted key demographics in US regions, effectively translating visibility into sales. Understanding the pulse of the audience, we also designed captivating influencer collaborations, that reached over 100,000 audience in US regions. These partnerships showcased Currycature's unique designs, resonating with the fashion-forward demographic and amplified their brand presence.The marketing campaigns, contributed to a staggering 260% increase in online orders in a short span.

 

Results

The impact of Amvien Consulting’s marketing campaigns was visible on social media—engagement surged, ad campaign returns increased, and online orders grew. These metrics indicated a significant growth in brand awareness and customer interest.

 

Conclusion

Amvien Consulting boosted Currycature's growth in the US market through influencer partnerships, targeted ads, and marketing strategies which brought significant returns, setting the stage for long-term success in the fashion industry.